Review – Flow: The Cultural Story of Menstruation

Title: Flow: The Cultural Story of Menstruation

Authors: Elissa Stein and Susan Kim

Star Rating: * * *

Genre: Feminist/Gender Studies

Cover - Flow The Cultural Story of Menstruation


Flow: The Cultural Story of Menstruation is a sociological look at menstruation, particularly its treatment in advertising. The book addresses topics such as the medical history of menstruation (including hysteria and PMS), religious treatment of menstruation, a history of advertising on the subject, the issue of odour, cultural traditions surrounding menarche, menopause, and alternative contemporary approaches to menstruation. The writing is fairly simple and accessible, and the book is entertaining. Overall, it is an interesting and easy read on a subject that isn’t covered very often in non-fiction aimed at non-academics.

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