Title: Flow: The Cultural Story of Menstruation
Authors: Elissa Stein and Susan Kim
Star Rating: * * *
Genre: Feminist/Gender Studies
Flow: The Cultural Story of Menstruation is a sociological look at menstruation, particularly its treatment in advertising. The book addresses topics such as the medical history of menstruation (including hysteria and PMS), religious treatment of menstruation, a history of advertising on the subject, the issue of odour, cultural traditions surrounding menarche, menopause, and alternative contemporary approaches to menstruation. The writing is fairly simple and accessible, and the book is entertaining. Overall, it is an interesting and easy read on a subject that isn’t covered very often in non-fiction aimed at non-academics.